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  • Writer's pictureFunction Group Analytics

Case Study: 2016 US Election Predictive Model

The 2016 US election can be considered one of the most significant upsets in modern democratic times. Pollsters across the globe predicted a landslide win for Democratic candidate Hillary Clinton given her experience in, and devotion to public service – all things considered, she was the rational choice. Yet, despite the consistent comments and remarks made by Republican candidate Donald Trump throughout the campaign, the reality TV star now controls the largest democracy in the Western Hemisphere. Based on the success of the Australian model, Function Group Analytics partnered with award winning Heartbeat Ai Technologies to once again prove that emotional drivers not only explain why a choice is made, but also improve predictive accuracy and validity overall when combined with rational drivers.

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